I suppose I wasn't clear. Ha$bro isn't marketing to anyone. They tried marketing to kids, but it fell extremely short and now there is next to no marketing being done at all. They aren't even sending out new product. Whoever the marketing team was that was in charge of HS should be sent back to school in my honest opinion.
The difference is that Lego has their act together and while they understand their target market very well, they also understand that there is interest from the adults out there who played with them as kids, and will get them not only for themselves but for their own kids as well. Ha$bro on the other hand made a sad attempt at marketing and when they didn't see their sales meet expectations they didn't bother finding out why. I know this first hand because some of the HS developers were on the forums early on, but they were forced to not participate after it was discovered they were helping the fans by answering questions and offering advice for mods and the like. Ha$bro just really didn't get it, and that is where my concern lies.
As for the business angle, you'll get no argument from me. I am very much for capitalism as indicated in my posts up above. That is why I'm bothered by Ha$bro. They had a cash cow for their shareholders and the dropped it because they refused to listen to their customers. That is what has me concerned.
Bill Stickers is innocent! It isn't Bill's fault that he was hanging out in the wrong place.
Please make an effort to tag all threads. This will greatly enhance the usability of the forums.
WOTC responds...
...and it doesn't look that bad...
-Rob A>Q. Do I have to give up my right to publish 3.5 OGL products in order to publish 4e compatible products?
A. No. Publishers are free to print product lines under either the OGL or 4E GSL. We would love to see our industry colleagues convert their entire product offerings to 4E, as we are doing, but we do not expect or require entire companies to convert to the new edition.
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